Failsafe Canada 's e-Marketing and e-Survey services are part of the HomeNet suite of products, designed exclusively for the building and construction trade.

In a fiercely competitive market, it's critical to gain visibility with prospects and maintain communication with customers and partners. Effectively marketing your business goes far beyond product promotion. eMarketing is a powerful application for delivering effective e-mail marketing campaigns. It is also an excellent tool for distributing important communications to your employees, partners, prospects and customers. eMarketing shortens campaign cycles, allowing you to produce more campaigns, more often. And eMarketing dramatically reduces overhead by eliminating the need for postage, printing and shipping required for traditional direct mail marketing campaigns.

e-Survey is an easy to use web-based survey application giving you the ability to simply design, deploy, track and report on the opinions and behaviors of the people who matter to your business.

e-Survey includes the same simple design features of eMarketing, plus advanced survey functionality, such as Question Library, Conditional Branching and Customizable Sections, Help Pages and Finish Pages. Your survey can be deployed as a website or within an email. It offers complete flexibility with regard to reporting.

Measure Your Results

Effective marketing projects are results-oriented. The ability to analyze the success of a campaign can help you plan for future campaigns and prepare for changes in your organization's sales or service activity.

e-Marketing delivers a flexible environment for tracking and measuring campaign results. It provides immediate feedback, allowing you to track campaign activity as soon as the campaign is launched. eMarketing gives you the power to track customer behaviors – such as when they opened the e-mail, how many times they viewed it and whether they logged in to the corresponding web microsite.

Online surveys are a critical tool in customer relationship management. Recent advances in technology have made it incredibly easy to conduct real-time surveys and opinion polls.